How shopping ads are different from Google search ads?
Google acts whilst the king of search engines and its facilities of promotion like search and shopping ads are inevitable for ecommerce people. However, you could not master these acts without proper knowledge of the functionality. Let us look at the differences between them.
Google shopping ads
Before fantasizing about being a Google Shopping ads expert you should understand the following,
• A shopping ad will contain a graphic of the merchandise and a feed which provides the product's details required for the customer to ensure the purchase. • If your feed is perfectly optimized with whatever phrases are required by the customers, your ads will be towards the top for related searches. • The primary objective should be the relevance of key search phrases. You can optimize the feed's titles and other phrases. However, you could not involve in bidding action for specific keywords. • You should use negative keywords to specify the accuracy of the feed with the search term. • You can find an area in thirty slots available on a computer and fifteen slots on a portable screen.
• You will have to optimize your ads for mobile users separately. Google search ads Let's discuss the nature of search or text ads on Google. • Search ads may also be called text ads or AdWords. • You will find these search ads on the search engine results page with the tag of an ad. • As these ads will simply contain text and links, they got the name as text ads. • You'll find an area in the search engines by winning a bid for any key phrase as you wish. • You won't have the true luxury of adding images to the ad.